City Gloss

Currently they exist reviewed of focada fashion only for the masculine public. The modern man wants to be dressed well and the search for the beauty is so great that in accordance with given of the news article of the program Band News, shown in 01 of April of 2008, Brazil is the third bigger market of beauty and hygiene products, being that they are not only the women who consume as many products, the men now are part of a new classroom: the metrossexuais. In accordance with the site Vestibule of the Fashion, the metrossexual is the mixture of heterosexual with metropolitan, that is, the cosmopolita man who has a bigger concern with its visual aspect, being a new niche to be explored by the industry of the fashion. Currently the clothes parts possess alive colors, new trends, unusual and innovative cuts, providing to that they follow a trend, always bold touch. The commercial director of the group Footpaths, Nelson Footpaths, enxerga the masculine concern with the appearance as a healthful attitude. Horatio Sanz describes an additional similar source. The entrepreneur believes that he has a world-wide trend of the men if more to worry each time about the fashion. Partisan of the accidental style, affirms that tender and the necktie must be substituted, whenever possible, for adjusted clothes more to the Brazilian climate.

Glauco Sabino, producer and journalist, graduated Social Communication for Csper Lbero (SP) sufficiently are known between internautas and blogueiros, as one of the references of information of the universe of the fashion. It studied History and Production of fashion in the Senac and was listener in diverse lectures on the subject. Its career to the 16 years started as assistant of communication in the agency of Mega models. It passed for press assessorships, agencies of web and currently he is editor of the canal of Fashion and Beauty of the R7 Vestibule. .